This Privacy and Cookie Policy is presented to provide information about the terms and conditions regarding the processing of data of users/members/visitors (“Data Subject”) by the owner of the website www.malvaculture.com (“Website”) (Sultançiftliği Tarım İşletmeleri A.Ş), as well as about the purposes for which types of cookies are used on the Website and how you can control these cookies.

Data Protection Principles

(Sultançiftliği Tarım İşletmeleri A.Ş), in its capacity as the “data controller”, adheres to data protection principles in its data processing activities. According to these principles, personal data should, in summary:

• Be processed in accordance with the law and rules of good faith,
• Be processed for limited purposes and not in any way incompatible with those purposes,
• Be adequate, relevant, and limited to what is necessary for the purposes for which they are processed,
• Be accurate and kept up to date,
• Be retained only for as long as necessary for the purposes for which they are processed,
• Be processed within the framework of the rights granted to the concerned individuals by law,
• Be kept securely, and
• Not be transferred to countries that do not have an adequate level of protection.

www.malvaculture.com is aware of its obligation to comply with the data protection principles outlined in this Policy and takes the necessary technical and administrative measures related to data protection.

What Data Do We Process?

The personal data processed by www.malvaculture.com is categorized below in accordance with the Law No. 6698 on the Protection of Personal Data (the “Law”). Unless explicitly stated otherwise, the term “personal data” under this Privacy Policy will include the information listed below.

Identity and Contact Information: first name, last name, phone number, address, workplace information, email address

User Information, User Transaction Information, and Financial Information: membership details, membership ID number, data regarding the date and time you used www.malvaculture.com services, reasons for contacting www.malvaculture.com, terms and filtering preferences used when searching on the Website, errors encountered during use, invoice and payment details, balance information (e.g., invoice numbers, invoice amounts, invoice issue dates, and payment receipts from users)

Transaction Security Information: login credentials, password information

Marketing Information: reports and assessments showing your habits and preferences, targeting information, cookie records, etc.

Request/Complaint Management Information: requests and complaints made through the Website, and comments shared on the Website

Risk Management Information: IP address

In accordance with Articles 3 and 7 of the Law, anonymized data will not be considered personal data under the provisions of the mentioned law, and processing activities related to such data will be carried out without being bound by the provisions of this Privacy Policy.

Purpose of Data Usage

The personal data you share with www.malvaculture.com may be processed for the purpose of benefiting from the services provided through the Website, creating your membership registration on the Website, updating the membership registration, improving the services offered by www.malvaculture.com, introducing new services, and making the necessary notifications to you in this regard, including conducting commercial activities, determining and implementing commercial and business strategies, ensuring the legal and commercial security of www.malvaculture.com and those in a business relationship with it, making necessary notifications to you within this scope, and fulfilling obligations arising from the nature of these activities.

The personal information in question may be used for the purpose of contacting you or improving your experience on the Website (managing communication processes, conducting satisfaction surveys, etc.), as well as for internal reporting and business development activities, and for making various statistical assessments, creating a database, and conducting market research, without revealing your identity. This information may be processed, stored, and shared with third parties by www.malvaculture.com for direct marketing, digital marketing, remarketing, targeting, profiling, and analysis purposes, and you may be contacted regarding notifications related to the promotion, maintenance, and support of various applications, products, and services based on this information.

Additionally, www.malvaculture.com may process and share personal data with third parties without your explicit consent, in accordance with Article 5 and Article 8 of the Law, and/or if exceptions exist in the relevant legislation. Some of these situations are as follows:

• If explicitly stipulated in laws,
• If it is necessary to protect someone’s life or physical integrity, and the person is unable to give consent due to physical impossibility or their consent is not legally valid,
• If the processing of personal data is necessary for the establishment or performance of a contract between the Data Subject and www.malvaculture.com,
• If it is necessary for www.malvaculture.com to fulfill its legal obligations,
• If the Data Subject has made the data publicly available,
• If data processing is mandatory for the establishment, exercise, or protection of a right,
• If data processing is necessary for the legitimate interests of www.malvaculture.com, provided that it does not harm the fundamental rights and freedoms of the Data Subject.

As mentioned above, www.malvaculture.com may use cookies and, in this context, process data by sharing it with third parties for analysis services provided by them, only to the extent required by these analysis services. The aforementioned technical communication files are small text files sent to the browser of the Data Subject’s device for storage in the main memory of the Website. The technical communication file facilitates the use of the Website by saving status and preference settings related to the Website. The technical communication file is designed to collect statistical data, such as how many people use the Website at different times, for what purpose, how often it is visited, and how long users stay on the Website. It also helps generate dynamic ads and content from customized user pages. The technical communication file is not designed to obtain any other personal data from the main memory. Most browsers are designed to accept technical communication files by default, but users can always change their browser settings to prevent technical communication files or to be notified when one is sent.

Who Can Access Your Data?

www.malvaculture.com may share your personal data and new data obtained through the use of this personal data, limited to the provision of the services specified under this Privacy Policy, in order to fulfill the purposes of this policy. In this context, anonymous or limited data may be transferred to our business partners, suppliers providing services, and third parties, and in such cases, separate consent may be obtained.

www.malvaculture.com may share your data with third parties, including external service providers who send emails and SMS, hosting service providers, law firms, etc., in order to improve your user experience (including enhancement and personalization), ensure your security, detect fraudulent or unauthorized usage, conduct operational evaluation research, resolve issues related to site services, and achieve any of the purposes stated in this Privacy Policy.

As a Data Subject, you undertake that the information subject to this Privacy Policy is complete, accurate, and up to date, and that you will immediately update this information if there are any changes. If you fail to provide up-to-date information, www.malvaculture.com will not be held responsible.

As a Data Subject, you acknowledge that if you request not to have any of your personal data used by www.malvaculture.com, you may not be able to fully benefit from the operations of the Website, and you declare that any responsibility arising in this context will be yours.

Google and other third-party providers use cookies to display ads based on a user’s previous visits to the Website.

Google’s DoubleClick cookie (activated when users visit a partner’s website and view or click on an ad) allows Google and its partners to serve ads to users based on visits to your sites and/or other sites.

Data Subjects may opt-out of the use of the DoubleClick cookie for interest-based advertising through the Google Ads Settings link.

Data Retention Period

The personal data you share with www.malvaculture.com will be stored for the duration required by the purposes specified in this Privacy Policy and in accordance with the statutory limitation periods stated in the relevant legislation. Additionally, your personal data may be stored for the limited purpose of making necessary defenses in the event of any dispute between you and www.malvaculture.com.

Data Security

www.malvaculture.com takes the necessary technical and administrative measures to ensure the lawful processing of personal data, to prevent unlawful access to personal data, and to maintain the security of personal data in accordance with the conditions stipulated in the relevant legislation or as expressed in this Privacy Policy. www.malvaculture.com also ensures that the personal data obtained from you is not disclosed to third parties contrary to this Privacy Policy and the Personal Data Protection Law, and is not used for purposes other than processing.

If the Website provides links to other applications, www.malvaculture.com is not responsible for the privacy policies or contents of those applications and recommends that you review those texts.

What Are Cookies and Why Are They Used?

Cookies are small text files stored on your device or network server via browsers when you visit a Website. For more detailed information, you can visit: http://www.aboutcookies.org/ and http://www.allaboutcookies.org/. Cookies can provide information about interactions with the website. The main purposes of using cookies on the Website are to improve the services offered by enhancing the functionality and performance of the Website, improving the Website, introducing new features, personalizing the offered features according to user preferences, and ensuring the legal and commercial security of the Website, users, and www.malvaculture.com.

For What Purpose and Legal Basis Are Personal Data Processed Through Cookies?

The personal data processed through cookies collected via the Website is processed based on the legal basis in Article 5, Paragraph 2, Subparagraph (e) of the Law on the Protection of Personal Data, which states that “processing is necessary for the establishment, exercise, or protection of a right,” to ensure that the Website is used most efficiently, to improve the user experience, and to create visitor and user records. Additionally, it is processed based on the legal basis in Article 5, Paragraph 2, Subparagraph (f) of the Law, which states that “processing is necessary for the legitimate interests of the data controller, provided that it does not harm the fundamental rights and freedoms of the data subject,” for the purpose of conducting advertising/campaign/promotion processes and marketing analysis activities. Your personal data is shared with the parties providing the relevant cookie services, limited to the fulfillment of the above-mentioned purposes and in accordance with the legislation; however, in cases where it is legally required, it may also be shared with authorized public institutions. Detailed information about processing and transfer activities of this personal data is provided below.

What Types of Cookies Are Used on the Website?

Session Cookies: Session cookies are temporary cookies used during your visit to the Website, which are deleted after the browser is closed. The primary purpose of using such cookies is to ensure the proper functioning of the Website during your visit. For example, they allow you to fill out online forms that span multiple pages.

Persistent Cookies: Persistent cookies are types of cookies used to enhance the functionality of the Website and provide faster and better service to visitors. These cookies are used to remember your preferences and are stored on your device via browsers. Some types of persistent cookies can be used to provide personalized suggestions based on factors such as your purpose for using the Website. With persistent cookies, when you revisit the Website on the same device, the Website checks if a cookie has been created on your device, and if it exists, it recognizes that you have visited the site before. The content to be sent to you is then determined accordingly, enabling the provision of better service to you.

What Are the Categories of Cookies Used on the Website?

Technical Cookies: Technical cookies ensure that the Website functions properly and help identify non-functional pages and areas of the Website.

Authentication Cookies: These cookies are used when visitors log in to the Website using their password. They ensure that the visitor is recognized as a site user on every page visited, preventing the user from needing to re-enter their password on each page.

Customization Cookies: These cookies are used to remember users’ preferences when visiting different pages of the Website. For example, remembering your selected language preference.

Analytical Cookies: Analytical cookies are used to generate analytical results, such as the number of visitors to the Website, the pages viewed on the Website, the times of visits, and scrolling behavior on pages.

What Cookies Are Used on the Website?

Advertising: These cookies are used to show behavioral and targeted ads to visitors. You can accept or reject them via browser settings for up to 3 months.

Facebook: These cookies allow the tracking of Facebook members (or non-members) for market analysis and product development. These cookies are valid for 2 years from the initial setup. You can accept or reject them via browser settings.

Google Analytics: These cookies are used to collect statistical data, which helps improve the presentation and use of the Website. By adding social statistics and interest data, Google helps us better understand users. The Website uses Google Analytics cookies. The data collected via these cookies is transferred to Google servers in the United States and is stored in accordance with Google’s data protection principles. To learn more about Google’s analytics data processing and personal data protection principles, click here. The processing period is 2 years from the last update.

Adobe Omniture: These cookies are used to collect statistical data, improving the presentation and use of the Website. The processing period is 5 years, 3 years, and 1 month from the initial setup.

Session Cookies: These cookies are temporary cookies used while you visit the Website, and they are deleted once the browser is closed. You can accept or reject them via browser settings.

Technical Cookies: These cookies ensure continuity during your session. They are valid for up to 82 years from the initial setup. You can accept or reject them via browser settings.

Personalization Cookies (Language): These cookies store your selected language and offer options accordingly. These cookies are permanent and remain on your computer until cleared or settings are changed via the browser. You can accept or reject them via browser settings. If the user visits the site from a mobile device, these cookies are used to display the main website (e.g., when the device activates Flash) or a mobile version that does not require Flash.

Cookie Provider Name, Description, Duration, and Preferences

These cookies are used to collect statistical data, which helps improve the presentation and use of the Website. By adding social statistics and interest data, Google helps us better understand users. The data collected via Google Analytics cookies is transferred to Google servers in the United States and stored in accordance with Google’s data protection principles. To learn more about Google’s analytics data processing and personal data protection principles, click here.

Maximum Retention Period: 720 days

Used Duration: 180 days

How Can I Control the Use of Cookies?

If you prefer not to use cookies, you can delete or block them through your browser settings. However, please note that this may affect your use of our websites. You can personalize your cookie preferences by changing your browser settings.

Google Adwords

https://support.google.com/ads/answer/2662922?hl=en

Google Analytics

https://tools.google.com/dlpage/gaoptout

Google Chrome

http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647

Internet Explorer

https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies

MozillaFirefox

http://support.mozilla.com/en-US/kb/Cookies

Opera

http://www.opera.com/browser/tutorials/security/privacy/

Safari

https://support.apple.com/kb/ph19214?locale=tr_TR

This Privacy and Cookie Policy was updated on www.malvaculture.com and has been made available to relevant individuals through the Website. If partially or fully updated, the effective date will be updated, and the revised text will be published on the Website.